This spot won its category at the 2018 AICP Show, and that’s neat because now I can say that I’m in MoMA
If you straight-up skipped the video, trying reading this copy line-by-line from the bottom-up.
AD: Lynn Nakamura & Lauren Wilson, ST: Cole Hammack & Christian Marchant, XD: Berfin Ayhan, CBM: Alyssa Fea